Wednesday, January 16, 2013

The waning of wine in Los Angeles

As more adults are enjoying such libations as side cars, juleps, and the carefully crafted drinks of local known mixologists, such as Tyler Dow, Greg Bryson and Audrey Saunders wine sales continue to decrease in Los Angeles.  I see lots of wine bars but not filled with that many patrons. On the other hand, if I go to places such as Drago Centro, Historia Del Piccalo or Neat bar it's usually filled to capacity with customers desiring a great cocktail with several ingredients can be recreated,Wine however can not be reduplicated because of complexity of grape, region and temperature.

The trend for pre and prohibition style cocktails is steadily gaining momentum that wine sommeliers are going to have to make some changes at their own venues and add cocktails or fall to the wayside. Being a wine snob is no longer in vogue just like a vodka snob over 10 years ago. Make way, the rise of craft cocktail is not just a trend but like so many top chef style establishments, liquid cooking is here to stay.

Cheers and God bless,

John Apodaca

1 comment:

  1. So true! I've heard this from salespeople at Beverage Warehouse here in LA.